Saudi Arabia is one of the wealthiest and fastest-growing markets in the Middle East region. Through its Vision 2030 program, the country is striving to diversify its economy, focusing on the development of new sectors such as IT, healthcare, education, and renewable energy. The rising demand for advanced technologies and significant investments in infrastructure create vast opportunities for companies interested in exporting to Saudi Arabia. The FMCG sector is also experiencing dynamic growth, making this market attractive for consumer goods manufacturers. Importing technologies and advanced services can significantly enhance collaboration potential with European companies.